1. People Rely on Google for Information

Back in the day, people would normally go through the Yellow Pages to find relevant local businesses. However, Google has quickly replaced that and become the go-to place to search for local businesses. In fact, BrightLocal found that 69% of consumers search online for local businesses at least once a month.

On the other hand, only 8% of people never search for a local business online. This means that to reach approximately 92% of consumers in your area, you need local SEO.

2. Free Organic Traffic

When you rank high up in the search engine results pages (SERPs), you can get more clicks. This means free organic traffic for your website. This free traffic not only gives your business better visibility but also gives you a chance to generate leads.

You can then put your marketing efforts into converting those leads into paying customers for your business.

3. Ease of Ranking

It can be tough to get your website to rank well when you’re competing with other businesses on a wide scale. However, when it comes to local SEO, you are competing mainly with small and medium-sized businesses around you. That makes it easier to rank higher up in the search engine results.

If you can incorporate all of the local SEO best practices, your ranking in local SERPs may quickly jump up several positions.

Now that you understand why local SEO is important, let’s take a look at how you can improve it and outrank your competition.